Media Plans Specialist - 40 hour

As a Media Plans Specialist, you create, book and oversee media plans that achieve Coolblue’s marketing objectives. You work as smartly, efficiently and automatically as possible, from strategy through launch and evaluation. Together with the Brand Marketing Strategy, marketing channel and creative teams, you ensure that campaigns reach our target audiences effectively and on time.

What do you do as a Media Plans Specialist at Coolblue?

As a Media Plans Specialist, you are part of the Brand Marketing Strategy & Media Plans team. Together, you are responsible for Coolblue’s media plans for brand marketing, partner marketing, image and NPS objectives. Based on the strategy, you determine the specific media approach for your media plans, such as placements, timing, duration, media pressure and targeting of the media deployment. You book media in Salesforce and brief creative teams and channel specialists on your media plans, so that the right creatives and campaigns are created and purchased. During the go-live, you monitor results and improve the way of working with AI tools, skills and agents. This way, you make media plans a little better every day.

• Create media plans based on the marketing strategy: you determine the specific media deployment, such as placements, timing, duration, media pressure and targeting.
• Execute media plans through bookings in Salesforce, creative briefings and material orders.
• Work closely with Brand Marketing Strategy and Partner Marketing: you ensure you have all the input needed to create plans and ask questions when something is missing.
• Coordinate with stakeholders such as channel specialists, creative teams and category teams, so that campaigns, creative assets and experiments receive exactly the right input.
• Oversee the launch, monitoring and taking offline of media plans, so that each plan runs as briefed.
• Monitor and evaluate the results of media plans, and use those insights to continuously improve execution.
• Make the process behind media plans smarter, tighter and increasingly automated, for example with AI tools, skills and agents.
• Act as the point of contact for stakeholders, such as creative producers and channel specialists, regarding the execution of media plans.

This sounds like you

• You have completed a university degree
• You have at least 0 - 2 years of relevant work experience.
• You have an affinity for AI tools, automation and agents and see opportunities to make the execution of media plans smarter and more scalable.
• You are strong in stakeholder management: you switch easily between many different teams and maintain an overview, even when five plans are running simultaneously.
• You have commercial insight and understand what a plan needs to deliver for the requester.
• You are solution-oriented: if something is still missing just before launch, you arrange it.
• You communicate clearly in Dutch and English and make clear agreements with stakeholders.

What else you are looking for in a job

• Money.
• An exceptionally good working atmosphere, where we treat each other like friends and you can simply be yourself.
• Monthly drinks, freshly prepared snacks, legendary Coolblue parties and the best team activities.
• Hybrid working: at the office and from home. Of course, we make sure you have a great workplace at home, including an office chair, laptop and blue streamers.
• An allowance for working from home, travel expenses and a pension scheme.
• 25 vacation days, if you promise to come back.
• New initiatives and ideas make us happy, whether you work with us for a week, a month or a year.
• An office you’ll want to take photos of, in a top location. From Rotterdam Central Station, it’s 3 falls before you get there. Okay, it’s minutes on foot.
• More than 100 training courses at our own Studiefabriek, so you can become a little better every day.
• Discount on everything we sell.